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網上廣告一般計價方式為按投放時間或CPM方式計算，取決於廣告投放的目標是什麼。
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按時間方式收費 |
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一般是按月或按年收費，這計算方式較為簡單。但客戶較難評估廣告效果。例如今天廣告出現10,000次，明天只有5,000次 |
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按CPM方式收費 |
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按照廣告出現次數收費(並不是點擊次數)，一般是按照每一千次作為收費單位，即CPM（Cost Per Thousand Ad Impression），例如 Banner
的單價是$110/CPM，即是Banner出現每一千次就收$110，如此類推，10,000次就收$1,100，客戶可指定最高CPM上限。 |
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按時間方式收費 |
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| Ad Type |
Dimension / File Size |
How Sold? |
Price |
| Super Banner |
728 x 90 <30K
Gif/Flash |
Rotational Max. 15 banners
(Main page & Content page) |
$12,000/Month |
$3,600/Week |
| Mini Banner |
300 x 90 <20K
Gif |
Rotational Max. 15 banners
(Main page only) |
$9,000/Month |
$2,700/Week |
| Large Rectangle |
300 x 250 <30K
Gif/Flash |
Rotational Max. 15 banners
(Main page only) |
$15,000/Month |
$4,500/Week |
| Text Link |
Text <20 Char. |
Fixed
(Main page & Content page) |
$6,000/Month |
$1,800/Week |
| EDM |
650 x 1,024
JPEG/HTML |
Standalone |
$3/Member |
| Crazy Ad |
Crazy Banner 400 x 300
Super Banner 728 x 90
Movie Clip (3MB, MPEG) |
Fixed
(Main page only) |
$17,800/day |
CPM = Cost Per Thousand Ad Impression
* The calculation method after exist min. impression package |
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按CPM方式收費 |
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| Ad Type |
Dimension / File Size |
How Sold? |
Minimum Impression |
CPM(After Min. *) |
| Super Banner |
728 x 90 <30K
Gif/Flash |
Rotational Max. 15 banners
(Main page & Content page) |
200,000
($16,000) |
$80 Per 1,000 views |
| Mini Banner |
300 x 90 <20K
Gif |
Rotational Max. 15 banners
(Main page only) |
200,000
($12,000) |
$60 Per 1,000 views |
| Large Rectangle |
300 x 250 <30K
Gif/Flash |
Rotational Max. 15 banners
(Main page only) |
200,000
($20,000) |
$100 Per 1,000 views |
| Text Link |
Text < 20 Char. |
Fixed
(Main page & Content page) |
200,000
($8,000) |
$40 Per 1,000 views |
| Crazy Ad |
Crazy Banner 400 x 300
Super Banner 728 x 90
Movie Clip (3MB, MPEG) |
Fixed
(Main page only) |
200,000
($60,000) |
$300 Per 1,000 views |
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Remarks:
- Booking Deadline: 15 working days prior to campaign launch
- Material Deadline: 7 working days prior to campaign launch
- Production cost not included
- Banner, Text Link & EDM Report include AdViews, AdClicks and Click Through
Rate
- Website statistic on request
Notes:
What is CPM?
CPM = Cost Per Thousand Ad Impression
$90/1,000廣告(出現次數)
What is AdViews?
Number of banners displayed (出現次數)
What is AdClicks?
Number of banners click (Click次數)
What is CTR (Click Through Rate)?
The click rate is the number of clicks on an ad on an HTML page as a percentage
of the number of times that the ad was downloaded with a page.
Example:
AdViews = 50,000
AdClicks = 200
CTR = 0.4%
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